黔西南烟叶品牌建设的必然性及其发展对策

Inevitability of Tobacco Brand Construction in Southwest Guizhou and Its Development Strategies

摘要: 凝聚着巨大无形资产的烟叶品牌，是烟草企业利润最大化和市场竞争力的有效载体。笔者在此介绍了黔西南州烟叶质量的特征，分析了烟叶品牌建设的必然性，提出了黔西南州烟叶品牌建设的相关对策。

Abstract: A huge pool of intangible assets of tobacco brands was an effective carrier with profit maximization and market competitivenes of tobacco companies. In this article the quality characteristics of Qianxinan flue-cured tobacco was exhibited, the inevitability of tobacco brand construction was analyzed, and suggestions were proposed on tobacco brand construction.