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    毕节烟叶品牌可持续发展策略研究

    Sustainable Development Strategy of Leaf Tobacco Brand in Bijie

    • 摘要: 烟叶是卷烟工业的重要原料,是烟叶主产区烟草商业企业的主要产品,是烟区农民经济收入的主要来源。如何在适宜地区发展稳定的、质量均衡性高的、具有区域特征明显的优质品牌烟叶,是烟叶产区的首要任务。贵州省毕节地区是全国烤烟主产区之一,如何充分发挥毕节的自然生态优势和地理经济优势,提高毕节烟叶质量,突出毕节山地烟叶特色,稳定毕节烟叶市场份额,增强毕节烟叶的市场竟争能力和可持续发展能力,是毕节烟草商业企业的主要任务。

       

      Abstract: Leaf tobacco is not only the important material of tabacco industry, but the leading products of tobacco commodity, and the main economic source of farmers in tobacco production regions, where the development of quality brand leaf tobacco is important. Bijie in Guizhou Province is an important tobacco producion region in China, so currently the primary task of cigarette commodity enterprise in Bijie is to improve the quality of leaf tobacco with specific mountainous character basing on the advantage of natural ecology and economy, and balance the local market share to promote the competence and sustainable development ability.

       

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