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    中国烟草产业竞争范式分析

    Analysis of competition paradigms for tobacco industry in China

    • 摘要: 本文以竞争力的内涵构成及其相互关系分析为基础, 分析了竞争力的四个构成要素( 关系要素、资源要素、能力要素、知识要素) 与企业竞争力的具体表现形式( 产品力、销售力、资本力、品牌力) 以及供应链的制度竞争力、组织竞争力、技术竞争力、认知竞争力之间的映射关系, 提出了竞争力的多面体结构。在前人提出的各种有关竞争力理论的基础上, 归纳出作者研究的理论分析范式: 从环境视角出发的竞争环境分析范式; 从市场视角出发的市场竞争均衡范式; 从厂商视角出发的基于能力的厂商竞争范式。

       

      Abstract: Based on the analysis of the connotations of the competitiveness and their relationships, the mapping relationships among four elements of the competitiveness, i.e. connection, resource, ability, knowledge, the concrete behaving forms of the firm competitiveness, i.e. product, sale, capital, brand, and the 4 competition abilities of a supply chain, i.e. system, organization, technique, cognizing are discussed. A polyhedron structure of the competitiveness is proposed. Based on the various competitiveness theories published,several theoretical analysis paradigms are concluded, including competition environment paradigm, market competition balance paradigm and the ability- based firm competition paradigm.

       

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